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Business building

A start-to-finish path for building a small business: testing the idea cheaply, pricing it so it survives, finding customers without a budget, and setting it up legally and safely.

By the end you'll be able to

  • • Test an idea with real people before spending money
  • • Write a one-page plan and know your break-even
  • • Find your first customers through one channel done properly
  • • Set the business up legally and protect it from fraud

1. The idea

Find a problem people already pay to solve.

  1. from idea to first customerLesson
  2. validating your ideaLesson
  3. business model basicsLesson

2. Plan and numbers

Pricing, cash flow, break-even and runway.

  1. writing a one page planLesson
  2. pricing cashflow and recordsLesson
  3. know your numbersLesson

3. Customers

Positioning and getting found, without an advertising budget.

  1. finding your first customersLesson
  2. marketing basicsLesson

4. Running it properly

Legal setup, protection and getting help.

  1. starting a business legallyLesson
  2. protecting your businessLesson
  3. hiring and outsourcingLesson

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